Hi. I’m carly:)

A creative strategist with experience leading strategic initiatives for over 50 brands spanning CPG, beverages, health & wellness, fashion, sport, beauty, and tech—from launching products and designing brand architecture to building 360 integrated campaigns that drive growth.

I’m easily fascinated — My curious nature never fails to inspire creative teams and create culturally relevant work. Some of my favorite brands are ones people tend to overlook.

I’ve called many places home — Philly suburbs, rural Harrisonburg Virginia, Richmond Virginia, Washington DC, Boston, Chicago, and now Portland, Oregon. I’m used to being the ‘outsider’ and often draw on this perspective when diving into new audiences.

I’m a fan of some type 2 fun (aka not fun while you’re doing it but fun after the fact). Like biking 200 miles in 2 days from Seattle to Portland. Most weekends you can find me playing in the mountains with my friends.