Hi. I’m carly.

A creative strategist with experience leading strategic initiatives for over 50 brands spanning CPG, beverage, health & wellness, fashion, sport, beauty, and tech—from launching products and designing brand architecture to building 360 integrated campaigns that drive growth.

Curiosity fuels everything I do — I’m endlessly fascinated by people, behaviors, and the tiny cultural nuances that inspire big ideas. I’m drawn to brands that others might overlook and am driven by discovering their unexpected cool factor. 

I’ve called many places home — from the Philly suburbs to rural Virginia, DC, Boston, Chicago, and now Portland. I’m well trained at being the “outsider” which helps me approach every audience with empathy and a fresh perspective. 

I’m the “yes” friend who’s always up for an adventure — most weekends you can find me in the mountains with friends whether we’re hiking, biking, skiing, or camping. I prefer the kind of fun that reminds you what you’re made of.