Under Armour Back to School
"How can we WIN BACK TO SCHOOL IN A UNIQUELY UNDER ARMOUR WAY?"
OUR SOLUTION // Get back to what Under Armour does best: performance
Situation
Under Armour needed to redefine its role to a younger generation…
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A performance brand in a category increasingly becoming about style, Under Armour wanted create a back to school campaign that redefined its brand positioning to a younger audience. With a new brand platform rooted in ‘human performance’ it wanted to carve a space that would set the path forward for its brand.
Our Approach
To launch a new eco product, we first wanted to understand the larger state of sustainability.
