Tastytrade

A brand campaign that speaks the language of options traders

CONTEXT

Tastytrade is not your father’s bank. Built for traders by traders, they’re the gritty Chicago underdog in the world of big stuffy banks, boasting an unconventional approach to the world of options trading that’s seeped with passion and a pure love (even if a bit maniacal) for trading. 

They came to us in search of a big brand idea that could build awareness and get traders to switch to them over the behemoths of the category.  

UNLOCK

We toured the graffiti lined walls of their studio. Learned from trading prodigies - turned - employees. Spoke with billionaire Tastytraders and average reddit day traders alike and one thing was abundantly clear: not everyone’s cut out to be an options trader. You see, options traders are in a league of their own. The diabolical geniuses of the financial world. Rebellious. Calculative. They’re drawn to options trading because they’re bold enough to think they can outsmart the system. An attitude they carry with them in all aspects of their lives.

Rather than speaking to them in the technical terms of the category, we appealed to their defiance, daring those bullish enough to think they can join a club of geniuses to join Tasty Trade.