RESULTS

Our overall objective was to engage a new fandom while surpassing the performance of previous limited-edition partnerships, which we did with record results:

• BEST SELLING OREO OF ALL TIME

• 25% increase in cookie sales

• Most effective OREO pre-sale in history

• 7.3+ Billion earned media impressions

• 1,370 earned media placements

• 14.5+ Million social engagements

• 314% increase in organic shares

• 127k total Influencer engagements

AWARDS

Cannes Lions, Bronze — OREO Empire // Brand Integration, Entertainment
Cannes Lions, Bronze — OREO Empire // Brand Storytelling, Social & Creator
Cannes Lions, Shortlist — OREO Empire // Use of Social Platforms, Media

Clio Awards, Silver — OREO Empire // Paid Social Media Post
Clio Awards, Shortlist — OREO Empire // Use of Talent & Influencers
Clio Awards, Shortlist — OREO Empire // Social Video

One Show, Merit — OREO Empire // Social Media, Stunts & Activations
One Show, Merit — OREO Empire // Social Media, Influencer Marketing, Use of Celebrity
One Show, Merit — OREO Empire // Social Media, Brand Partnerships