Nature’s Way

Carving a distinct pov in a crowded supplement category

CONTEXT

Nature’s Way is an organic supplement company born out of the idea that you can look beyond traditional medicine and back to nature for the answers. But over time, the brand’s pioneering spirit got lost in a crowded supplement aisle split between old school natural brands offering functional solutions and colorful newcomers offering trendy lifestyles. With over 1,000 products Nature’s Way risked becoming just another bottle on the shelf. They needed our help uniting their brand and giving people a meaningful reason to choose them over the other guys.

UNLOCK

We’re living in an era of over-engineering—our food, our medicine, even our rest are optimized, processed, and packaged. But people are waking up to alternatives. They’re rejecting man-made fixes and rediscovering nature as the ultimate problem-solver—from backyard gardens to forest walks to ancient remedies.

We set out to reignite the radical spirit of Nature’s Way by positioning the brand as the antidote to our man-made world, reminding people that sometimes, the best solutions aren’t invented in a lab, they’re created by nature. 

Nature’s Way distills the awe-inspiring power of the natural world to help people feel how they’re meant to feel.