Curology
Standing out in a sea of skincare solutions
CONTEXT
Skincare is the wild west. Endless formulas, tools, rituals all promising to give you the same outcome: imperfect skin. But Curology is different not in what they promise but HOW they deliver on that promise. They are a skincare service. A DTC company with a team of licensed dermatologists that meet with you virtually and prescribe you personalized rx formulas for your unique needs.
Curology needed our help building their appeal to a broader audience and giving people a reason to choose them over other skincare solutions.
UNLOCK
A new generation is redefining what beauty means, viewing skincare as an unlock to their true and authentic selves. Gen Z is obsessed with authenticity and their view on skincare is no different. In a world of varnished hype they seek to show up as their absolute unvarnished and vulnerable selves. To them, clear skin is a way to show up as “more you.”
We leaned into this, positioning Curology as the only skincare solution that makes you feel seen: ‘skincare experts who see you so you can feel seen.’
IDEA
Skincare with a face
When you’re paired with someone who also has a face, you’re reassured that you’ll get exactly what’s best for yours.
Team
Dave Daines (Strategy Director), Carly Harrison (Strategist), Mark Fitzloff (Creative Director), Rob Palmer (Creative Director), Priyanka Pai (Art Director), Scott Fish (Associate Creative Director)