Future Signals is an insights platform I created for our T-Mobile clients.

The intent was to make this a place for clients to break out of the day to day thinking and be inspired. Unlike other trend resources that focus on recapping what’s already happened, I aimed to make this a spot to discover future trends and signals.

My role: 

• Proactively selling this in internally and with client

• Mobilizing a cross-functional team of designers and account to help operationalize

• Managing a team of 15 strategists to write and come up with posts

• Editing posts to maintain consistency of tone/voice

• Writing a large portion of the posts (roughly 40%)