Future Signals is an insights platform I created for our T-Mobile clients.
The intent was to make this a place for clients to break out of the day to day thinking and be inspired. Unlike other trend resources that focus on recapping what’s already happened, I aimed to make this a spot to discover future trends and signals relative to their business.
My role:
Proactively selling this in internally and with client
Mobilizing a cross-functional team of designers and account to help operationalize
Managing a team of 15 strategists to write and come up with posts
Editing posts to maintain consistency of tone/voice
Writing a large portion of the posts (roughly 50%)
